Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas and robes to designer clothes at one of the UK's most renowned department stores. Expect to find brands such as Reformation, Rixo and Ganni alongside homeware, beauty technology and many more.

ASOS offers over 850 brands in petite tall, tall, and curve collections. Influencer favourite Oh Polly sells two-piece sets and body-con dress styles, while cult-favourite Nasty Gal focuses on vintage-inspired styles. Fast-fashion behemoth BooHoo offers a selection of affordable womenswear clothes.

ASOS

In 2000, ASOS (which stands for As Seen On Screen) was created with fashionable consumers in their twenties in mind. The company raised money to start its business by selling replicas of famous styles, like the ones worn by Kate Moss and Sienna Miller. However, a year later the founders Nick Robertson and Susanne Clarke decided to focus exclusively on clothing since it would yield the highest returns.

The ASOS website offers a broad selection of sizes and products including maternity and plus size clothing, accessories, shoes, and stationary. The ASOS website also has numerous fashion guides, #AsSeenOnMe and other content that will inspire. Customers can also create private boards and add items to their wish lists.

ASOS's mobile app offers seamless shopping, with saved items being synced and a quick checkout. Its app also displays the status of stock, which helps prevent disappointment when items are not in availability. This is a great illustration of how retailers can make use of e-commerce to increase customer engagement and build loyalty.

George at ASDA

George, Asda's fashion brand was established in 1989. It provides clothing for women, men and children. The brand Kstk1 27" Stacking Kit offers a variety of affordable and ethically sourced clothing. Customers can buy clothing online, in more than 500 Asda shops, and on the George Website.

The collection is inspired by the 'quiet luxe trend and includes pieces made of cotton, 25.6X3.6 Ft Garage Mat linen, and silk blends. The collection includes slouchy suit, printed co-ords, and ribbed separates. Prices start at 12 pounds (for an 100 percent Supima Cotton T-shirt) and can go up to around 77 pounds (for full suits).

ASDA George, a fast fashion retailer, creates new store plans and directives "generally once every six weeks". Visual Retailing's retail software to modernise and future-proof its planning process. This enables it to send briefs and merchandising layouts with unparalleled speed and simplicity. It also increases efficiency. StyleShoots is a multi-purpose photo machine, removes garments from the background and then uploads them to Visual Retailing for immediate use in VM Layouts. This improves merchandising consistency and ensures that all stores receive the same information.

Debenhams

Debenhams is one of the oldest department store chains that provides a variety of clothing and other items. It has a broad selection of brands, and also regular discounts and sales. The company also offers a range of services to help customers locate the products they're seeking.

The retailer began operations in 1778 as a draper's business in London. In the past, it has evolved into a large chain of department stores with global reach. It is a leading retailer of fashion and is known for its exclusive designer brands and clothing. It has a significant online presence.

While a few Debenhams stores have closed during the COVID-19 pandemic, the company continues to operate online. Boohoo Group purchased the company's brand Ceramic Cat Decor and websites for PS55 million. The acquisition highlights the increasing power shift away from brick and mortar retailers to more agile online counterparts. This trend is expected to continue as sales in physical stores continue to decline.

Topshop

Topshop is a fashion store that sells men's and women's clothes, as well as accessories. It offers a variety of brands, including Collections and Boutique. The company also offers stylist services that suggest clothing based on the persona of the customer. This is an excellent feature for indecisive people or fashion beginners.

In the past, a trip to London's Oxford Street was a teenage girl's pilgrimage similar to visiting Lourdes which was the most famous store's cavernous interior full of clothes, shoes and makeup to explore as you navigated its escalators mirrored to the beat of thumping house music. However the company's fortunes have changed towards the downwards, and now it looks like the entire Arcadia group - which includes Topshop, Dorothy Perkins and Boohoo is in danger of going under (Yahoo Finance 2012).

What has saved Topshop in the past was its unique selling point of being the closest shopper on the high street got to catwalk fashion, but this was the thing that ultimately ended it. Asos and Boohoo began to offer the same fashions at a lower cost. Shops were shut down by the thousands.

Missguided

Missguided, a UK-based fashion website, sells stylish pieces inspired by the fashion of celebrities. The site has a feminine theme, with white and pink. On its website, it offers a variety of models and products for women. The site offers free next-day delivery and students can avail a discount for customers.

The site is targeted towards the 16-34 age group and has an extensive selection of products. The brand is a competitor of Boohoo, a retailer of fashion which also sells trendy clothes to the same audience. The site features bold headings that include images of clothing. Boohoo allows customers to sign up to their newsletter and receive updates about new products.

Nitin Pasi was the founder of Missguided in 2000. He described the style as "Kardashianesque". In 2022, Car Stereo With Mirrorlink Missguided went into administration, owing millions to its suppliers. However, the business was saved by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

Founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online fast-fashion retailer based in Manchester. It has customers across more than 100 countries. Its own fashion label is designed and sourced mostly in the United Kingdom. The company also carries other brands, including Pretty Little Thing and Miss Pap.

The business model of the brand is based on a concept that maximizes profits by selling to a younger audience who are in search of trendy and new clothing at a low price. This market segment, which is made up of people under 30 years old, is a large market segment across the globe.

Boohoo's employees receive a number of perks that include competitive bonus programs and long-term financial security with pension plans. The company also prioritizes employee wellness with onsite gyms and free healthcare cash plans, as well as mental health support. The company is renowned for its dedication to ensuring that sizes are inclusive. It offers comprehensive clothing size charts to aid shoppers in finding the perfect size.

Amazon

Amazon UK is the largest online store in the world. It has a broad range of clothing, footwear and accessories. You can also buy items for your home, groceries and DIY tools. The site features a variety of international brands and product.

Other e-commerce shops worth a look include River Island for fashion-led pieces that are inspired by the catwalk and the fashion of celebrities, Mango for affordable yet stylish Spanish clothes that look much more expensive than they are, and Lavish Alice, which is a must-visit for designer inspired styles which are perfect for dressed up or dressed down days. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are fans of the website's fashions.

Department chain store John Lewis is another must-visit for fashion lovers, given that their collection spans across every major category, including electronics and fashion-forward cosmetics. They also have a broad range of household goods like unique tea caddies.